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The seminar room will host a session of free 2 minute introductions, allowing up to 30 digital companies to introduce themselves to attendees. There will also be a keynote speech from Merlin CEO Charles Caldas, and three seminar sessions with a focus on online marketing - as requested by AIM members

Music Connected, The Camden Centre, 17th April 2007

The UK's biggest digital music networking event returns to London on 17th April.

Music Connected is a 1-day event focused on the digital world and independent music companies, tightly targeted and without unnecessary frills, that delivers a fantastic return on time and money. Previous events have seen over 400 attendees from the digital and independent music communities, including iTunes, Napster, Vital:PIAS Digital, eMusic, Myspace and Vidzone and labels Beggars/XL, Cooking Vinyl, V2 and Sanctuary amongst others.

This time, the event will return to the centrally based CAMDEN CENTRE. The format will be based around two rooms, one with networking space, a bar and a networking lunch - along with space for around 24 stands to be hosted by digital companies. We've reduced the number of stands available this time, so that we can offer the networking lunch that was so popular at last April's event.


AIM can now confirm that the following digital companies will be participating in this event:

7 Digital, Beatport, Bleep.com, Consolidated Independent, DA Recordings/EMUSU, eMusic, Finetunes, Fresh Digital, IMD Fastrax, Indie Mobile, IODA, iTunes, Kodime, London Calling, Mbop Digital, Music Choice, MusicNet, Music2Mix, Muze, Nokia Music Services, Pinnacle Digital, Playlouder, PPL, ProtestSOS, RoyaltyShare, Shazam, state51, The Orchard, Web Sheriff, Video C, Vidzone, Vital:PIAS Digital, Xpressbeats and Zebralution...More to be announced soon!

Entrance is £20 inc VAT and lunch for members/ Friends of AIM, and £80 inc VAT and lunch to non members. There is a 15% discount on the standard ticket price for members of MMF, MPA and BPI.

Visit the AIM website NOW to book tickets - click here. Places are limited, so book now to avoid disappointment.

Those interested in exhibiting at this event (by hosting a stand) should contact Lara Baker - lara@musicindie.com / 020 8994 5599.


Music Connected Online Marketing Panels

1. The Secret Of My Sales Success

The tips and tactics you need to maximise revenues through download & subscription services. Maximising impulse purchases and building future fans. The online equivalent of high street promotions, merchandising and point of sale. Covering homepage positioning, getting editorial, using exclusives, retail bundles and pricing, reviews and more...

Panelists include: Tom Wheeley (IODA), Peter Pritchard (Media Records) and more TBC

2. Revving-up The Hype Machine

Using the global reach of the internet, myriad music sites, viral marketing and your loving fans to spread the word around the world. Covering social networking sites, growing your fanbase through email and text campaigns, online street teams, cultivating contacts at zines and newsletters, features, news, reviews, playlists and listings, working the blogs and more...

Panelists tbc

3. The Ideal No-Frills Campaign

Two member labels each present a 10-minute case study of a successful online campaign, followed by audience Q & A. Covering integrating the retail and non-retail activity, what they did and when, what worked and why, money-saving shortcuts and other tricks of the trade.

Case Studies from Laura Seach at Ninja Tune and another TBC.


Visit the AIM website NOW to book tickets - http://www.musicindie.com/